TrafficSmart Marketing Smarter traffic. Sharper growth.

TrafficSmart Marketing

Smarter traffic. Sharper growth.

Latest Articles

ChatGPT Just Sent You a Visitor — Here's How to Actually Measure It in 2026
Analytics & Measurement

ChatGPT Just Sent You a Visitor — Here's How to Actually Measure It in 2026

AI assistants and Google's AI Overviews are now a genuine referral source for UK shops and service businesses — but most analytics setups file those visits under 'direct' and forget them. Here's a practical, compliance-friendly way to tag, group and judge AI traffic in GA4.
Clicks Aren't Customers: Why the Cheapest Traffic in the UK Usually Costs the Most
Opinion & Strategy

Clicks Aren't Customers: Why the Cheapest Traffic in the UK Usually Costs the Most

Chasing the lowest cost per click feels like discipline; in practice it's often how small UK retailers end up busy, broke and restocking the wrong things. A case for measuring traffic by customer value — with a cut, fix or scale checklist you can apply this week.