Sometimes, you can try everything and still fail.
At least, that’s how it seems, right?
No matter what you do, you don’t get any traffic.
Your optimised content is nowhere to be seen in Google results and, when you share links on social media, no one clicks them.
Most frustrating of all, you’re doing everything right, you’re following all that traffic advice those blog experts give you, but still nothing happens.
Without traffic your blog is going nowhere and you wonder if it’s worth keeping going, or if you should just throw in the towel now and quit.
Does this scenario sound familiar to you?
Meet Pam, this was her experience…
When she found me online and joined my email list, she sent me an email telling me about how she had relied too much on SEO (search engine optimisation) that resulted in little or no traffic for her.
And, when she shared links to her content or social media, no one clicked them.
She told me how she had written content for her blog every day (as an expert had told her to do) for getting on three months but had got few readers.
Feeling disappointed and frustrated with this lack of traffic, she was getting close to throwing in the towel and giving up when found me online, joined my email list and got in touch, asking if I could tell her why she wasn’t getting traffic and what she needed to do to make her blog successful, so she could build her business online.
I know how she felt because I’ve been through almost exactly the same experience. Now, however, Pam and other people like her are, not only reading my blog and sharing links to my posts, they’re getting in touch with me to ask me to show them how they too can do what I’m doing.
How have I done it? How have I gone from failure to success in getting traffic, growing my readers, subscribers and attracting potential clients? And, more importantly…
How can you do it too?
The Secret To Getting Traffic When Nothing Else Works
Before you start trying to get traffic, before you try using tactics like SEO, or sharing links on social media, or any other traffic generation tactics you may have read about or heard about, you need to get clear on one important factor…
What end result do you want out of having a blog?
This video below gives you a quick insight into why your end result will start you on your way to getting traffic:
What do you want your blog to do for you?
This question is fundamental. Yet seldom asked by anyone trying to get traffic, let alone building a business online.
But, if you don’t set time aside to really think about it and really ask yourself what you want out of having your blog, you’ll never succeed.
Because, until you know why you’re blogging, why you’re doing what you’re doing, taking the action you’re taking, writing content that you’re writing, you’ll only be floundering around in the dark, hoping to succeed and never doing so.
Having a clear reason for doing what you’re doing helps you get traffic because when you know what you want out of having your blog, you are then able to get clear about…
Who you want visiting your blog in the first place – reading your blog, joining your email list, buying your products and services…
What you want those visitors to do when they arrive – leave a comment, join your email list, book a consultation with you, buy one of your read books, whatever it is you want them to do, you need to be clear about it (and make it clear to everyone visiting your blog) …
Why you want those visitors; those people, coming to your blog in the first place – what do you want them to do – you need to be clear about what action you want them to take.
This Who, What and Why is really important to get clarity on because they help you choose the:
right kind of traffic you should be getting to come to your blog.
You may be tempted to say that the Who, What and Why are obvious.
But so often, they’re not.
Or, often you leave them out of your equation when you start blogging and trying to get traffic. And end up getting nowhere.
Unless you take time to really get to know what end result you want out of having your blog before you start trying to attract traffic, you will continue to fail, no matter what else you try to do.
This is true if you already have a blog and you’re struggling to get traffic.
So many times I’ve come across people (and I did this myself in the past) who think of having a blog because it’s a good idea, or that it’s going to help them build their business, or they want to leave their day job, and they just plough in to starting a blog, writing content for it, using the tired old tactics that don’t work like SEO, keyword research and sharing links on social media, when no one knows who you are and you’ve got no one of influence recommending you to their readers. And fail.
It’s so unfortunate and true.
Without first figuring out why you’re blogging in the first place – what end result you want your blog to bring you – you’re never going to get the results you want.
Your End Result Doesn’t Have To Be Fancy
It can be as simple as…
You want to create more potential clients for your interior design business, for example.
Or it can be that you want to create more buyers for your training on earning an income online as an Affiliate Marketer.
Or, if you’re a fiction writer, your end result might be that you want to create a fan base of 1000 readers who buy each one of your books each time they get published.
In fact, the more simple your end result is, the more likely you are to achieve it because it will make sense to you and won’t overwhelm you, or feel like “pie in the sky”.
Also, once you know what your end result for having a blog be is, you will have a clear plan for how you are going to achieve it. Because you can work backwards from that end result to where you are now and figure out:
What you need to do,
When you need to do it,
What you need to know,
When you need to know it,
Who you need to know (and start creating connections with).
Getting clear about your end result gives you so much clarity.
Things start falling into place as you start asking yourself what end result blogging is going to get you. It’s like a magic key that unlocks all the secrets behind the mysterious green door.
It wasn’t until I started asking myself this question that I discovered who I should be trying to attract to my blog. My answers helped me know who would be most likely to want to read what I wrote on my blog and most likely to want to buy my products and services.
Sure enough, they’re finding me online, coming to my blog, reading my posts, joining my email list, sharing my content on social media and … asking me to help them get traffic to their blog (and being prepared to pay for my answers that tailor to their individual end results.).
If you’re struggling to get traffic to your blog and everything you’ve tried so far has failed…
SEO isn’t sending you traffic…
No one’s clicking your links in social media…
And your publishing yet another blog post to little response…
And you feel like giving up…
Then taking the time to get clear about your end result is going to really pay off for you by (finally) getting you the traffic you want.
Finding Clarity Helps You Know What To Write About
Once Pam had got clear on her end result for her blog, she found that…
Not only did she know the right kind of traffic she wanted and that she needed to concentrate on getting back to her blog…
But that she could write content that was much more easily focused on what the people who were coming to her blog wanted to know.
She was also able to convert a higher number of people and turn them into buyers for her service.
This was because, not only did Pam have a clear idea what her blog’s purpose was, but also because the people coming to her blog could see as soon as they arrived, that she had the answers and solutions they were looking for.
Results Speak For Themselves…
For the time it takes you to get clear on the end results you want your blog, you’re going to see a tremendous return on investment.
That’s why I always recommend to you and to my other readers and clients that before they do anything to try to get traffic, or to get more targeted traffic, is to get clear about:
What end result you want out of having blog – what you want to get out of it.
And, just as importantly, how will you know when you’ve got it?
What will have had to happen for you to know that your blog is giving you what you wanted it to give you?
How To Get Started Finding Your End Result For Your Blog
Are you wondering how to come up with a strong, workable and achievable end result?
Would you like some focus for what’s the right end result for you and your business?
I’m offering you the chance to get on the phone with me, via Skpye, for a free 30 minute call with me. During this call we’ll talk about your blog and get you focussed on what you want to achieve. And what actions you need to take to achieve it.
I’m looking forward to talking with you. And let’s take the frustration out of getting traffic to your blog, once and for all.
What’s the alternative?
You keep on feeling frustrated with lack of traffic, no matter what you do and finally quit, never fulfilling your dreams for your blog. And keep on wondering what might have been.
Or, you take this opportunity to focus on your end result you want your blog and start seeing your dreams come true.
And remember, you can book your free 30-minute call with me via Skype, to help you get that focus.